UNDEFEATED has the potential to launch effective marketing and branding strategies. In 2006 UNDEFEATED will expand all facets of its core businesses with the launch of UNDEFEATED Sessions, a marriage between a successful execution of international club tours and a refreshingly innovative compilation series. This, coupled with capabilities for international branding with worldwide satellite and internet radio shows such as Podcasts, XM, Sirius Radio, Radio One UK, Global Radio, and Cadena 100, UNDEFEATED is set to break successful ground on the history of how electronic music is marketed.

UNDEFEATED has an arsenal of Artists who have secured residencies at some of the most popular clubs, covering North America and Europe. We intend to launch 7-8 more residencies in the upcoming year in strategic cities along with the launch of the aforementioned compilation series. This direction will no doubt be a very resourceful tool for achieving effectiveness and longevity in this genre.

Our weekly newsletter and E-blasts have also proven instrumental in showcasing special tours and events, weekly residencies, Internet radio sessions, releases, and booking opportunities. Effective marketing and branding will be another priority in building this company.


PRODUCT

2008 will be a target year to increase our compilation series and expand on our merchandising to include accessories such as cds, books, ringtones, wallpaper downloads, mp3 digital sales, etc. The potential for growth is exponential.

We, at UNDEFEATED strive to establish a long-term presence as pioneers in the Electronic Music arena, covering all areas above, and unlike any other company out there. With our innovative management style, we are changing the way business is done in this ever-changing industry.